Aria Hair & Beauty is a joint-project Aveda concept salon opened by sisters Maria and Jackie. Aria Hair & Beauty is an eco boutique salon located in the hub of Westchester County, in downtown White Plains, New York.
Aria’s team of professionally trained Aveda and Davines stylists and our added ambiance of relaxation, makes Aria Hair & Beauty the place to unwind and have all your beauty needs taken care of.
Our focus is to create and sustain beauty through the artistic form of hairdressing, as well as care for the condition and health of hair through the products we use. We encourage our guests to take care of themselves and the environment in which we live and love.
Sounds like Maria but spelled the Montenegro way where she was born. The extra J could stand for jack-of-all-trades – she’s a successful businesswoman, a passionate artist with a faithful following, and an entrepreneur with a penchant for the avant-garde. She won her first competition in beauty school at the age of 21, and has since gone on to open four totally individual concept salons in New York. She’s translated her award-winning aesthetic to print & TV, featured on shows like My Celebrity Home, and in cutting edge magazines like Planet, Details, View and Clear. She’s styled photo shoots for trendy restaurants like New York City’s Goldbar, and for pop icons like Lenny Kravitz.
“A gorgeous hairstyle properly executed is portable, practical art,” says Marija. She believes that being a great stylist takes a combination of pride and humility: being willing to truly listen, but also to follow your instincts. Following her bliss has lead her to partner with her sister Jackie in opening the new Selah salon, a chic and popular White Plains nightspot/salon/lounge with a busy dance card. Selah (Hebrew for a musical interlude, Arabic for praise and meditation) has already won the coveted Best Concept award from Westchester Magazine.
Marija loves nothing more than consulting with a client and personalizing a look, taking into consideration lifestyle, personal style and fashion sense. She eschews convention, loves long hair on older women, and is the perfect person to execute the look flawlessly. She doesn’t believe in one-look-fits-all, and aims for her guests to look all-natural, but better; in a way, she’s like Mother Nature’s little helper.
Jackie first started working in the salon world at 16 years old, helping with appointment bookings and answering the phone to get free waxing services. She eventually became the salon liaison, all the while learning invaluable lessons about customer service and the full range of beauty needs through conversations with the sophisticated, more mature women around her.
This experience as a salon liaison convinced her to pursue a degree communications at Fordham University. She was so taken by the beauty business that after graduation, she branched out into the fragrance industry, becoming an account manager for Dolce&Gabbana and other high end Italian brands in New York City. Although she loved that experience and grew in those positions, she missed the salon environment so much that she chose to personally invested in a new salon.
This was her own revolutionary business concept: combining a salon and cocktail lounge, promoting events, private parties and seasonal promotions. She continued to grow the business hand in hand with her sister Marija, blending their unique and different personal and business strengths. As the business grew, they became aware of their impact as business owners on the environment, and have just launched a boutique eco and sustainable salon, sharing their space with professional Aveda and Davines trained team of stylists.